Scottsdale, Arizona

Life, managed beautifully.

Hey Joy is a private family and lifestyle management firm serving high-net-worth individuals and families in the greater Phoenix area. Discreet, proactive, and deeply personal.

A trusted partner for the lives of extraordinary families

Hey Joy was founded on a simple belief: that the most accomplished people deserve thoughtful, seamless support behind the scenes. We handle the complexities of daily life with precision and discretion, so you can focus on what matters most.

Our principal, Joy Zelmanovich, brings over two decades of experience supporting principals, executives, and families at the highest levels — from managing private equity founders to overseeing multi-home estates.

IRS-registered business entity, Arizona
Ph.D., Stanford University — Humanities
Fluent in Spanish and Portuguese
Absolute discretion and confidentiality
20+
Years of experience
100%
Discretion, always
3
Languages spoken
Details attended to

Comprehensive care for every dimension of your life

From the daily to the complex, Hey Joy handles it all with the same quiet excellence. Every engagement is tailored to your household's unique needs and rhythms.

01

Household Management

Overseeing staff, vendors, and service providers. Coordinating maintenance, repairs, and seasonal home transitions. Managing multiple properties with ease.

02

Travel & Logistics

Seamless travel arrangements for principals, families, and staff. Private air coordination, ground transport, hotels, and itinerary management.

03

Personal Shopping

Thoughtful procurement of gifts, home goods, technology, and lifestyle items. Trade sourcing for furniture and décor through established vendor relationships.

04

Financial Administration

Organizing and tracking personal finances, insurance, accounts, and vendor payments. Liaison to accountants, attorneys, and financial advisors.

05

Event Planning

Coordinating social engagements, family gatherings, and private events from concept to execution. Vendor sourcing, catering, and guest logistics.

06

Lifestyle Concierge

Errand management, appointment coordination, digital and physical filing systems, and proactive anticipation of your family's needs before they arise.

A career built in the service of exceptional principals

Hey Joy was founded by someone who has lived this work — at the highest levels, for the most demanding clients, across every complexity a life can hold.

2023 – Present
Founder & CEO — Hey Joy
Scottsdale, Arizona
Founded a family and lifestyle management firm serving high-net-worth families across the greater Phoenix area, providing discreet, full-service household and personal support.
2007 – 2008
Personal Assistant & Consultant — FLM, Inc.
New York, NY
Opened the New York office of a premier concierge firm servicing top executives at Google, AOL, and Yahoo!, managing key accounts as the sole East Coast operator.
2004 – 2007
Executive Assistant — Quadrangle Group
New York, NY
Managed all personal financial affairs, estates, and household staff for Steven Rattner, Founder of a $6B private equity fund — including homes in New York, North Salem, and Martha's Vineyard.
2000 – 2004
Chief of Staff & Executive Assistant — Violy, Byorum & Partners
New York, NY
Managed all personal and professional activities for a Managing Partner, including three homes, international travel, board secretariat duties, and liaison work across Latin America.

Begin a conversation

Hey Joy accepts a limited number of engagements to ensure each client receives undivided attention. We'd love to learn about your family's needs.

Joy Zelmanovich
480-450-0730
Scottsdale, Arizona